Pink, Pink and More Pink! What Is Barbiecore?
BARBIECORE - FASHION - STYLE
Published On: June 19, 2023
Get your pink coats, flannels, pants and socks out, it's pink season! With the release of Barbie right around the corner, Barbiecore has swept the nation and is the new craze in the world of fashion these days.
Contrary to popular belief, Margot Robbie’s ‘Barbie’ coming out in July 2023 did not give birth to this fashion trend. Instead, this was just another aesthetic that caught on during 2019, when styles like gothcore and cottagecore were all the rage.
However, Barbie is the match that re-ignited the Barbiecore flame, making sure that the all-pink aesthetic swept the nation. The trailer for the movie showed that the producers stayed true to the brand, showering everything in the movie with pink, including the cast!
The trailer shows many notable cast members including Ryan Gosling and OfCourse Margot Robbie, embracing the Barbiecore aesthetic.
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From her house, to her clothes and even the iconic high heels, everything is pink. OfCourse, fans went crazy over this and Barbiecore spread like wildfire.
Let us dive deeper into this rising trend, understanding the origin of Barbiecore and explaining how you too can dress like that as well, for starters. You should stay tuned, as we will also cover some of the celebrities that are dawning all-pink as well.
Barbiecore: The Origin
Ever since the first ever barbie came out during 1956, it has become the subject of fashion and entertainment many times, even before the movie trailer got released.
Nicki Minaj, for one, has been repping the Barbie brand since day one, even going so far as to refer to her fans as ‘Barbz.’
Barbie has also honored many superstars like Naomi Osaka and the football sensation, Alex Morgan, with little plastic versions of themselves, from their make up to the outfits that they normally wear.
Barbiecore begun during 2019, and has just recently gone globally viral. This is thanks to the latest Valentino collection drenched in pink and the Barbie movie set to release in the month of July 2023.
In the past few months, this trend in fashion has really caught on, with research showing a
35% increase in searches for pink clothing and other items.
The Barbiecore Dressing Guide
You too can channel your inner Met Gala and shower yourself with clothing that screams barbiecore. To become a part of this aesthetic, all you need is, you guessed it, pink!
To truly become one with Barbie, you need to wear clothes in the brightest shade of pink you can find as that is the essence of the entire aesthetic.
A production designer for the upcoming live movie adaptation said that the “world ran out of pink” because of the amount of pink paint that was used in the movie.
That’s right, the entire set used so much pink that it caused
a worldwide shortage of paint in that color! This just goes to show the true essence of the entire aesthetic, embracing the incredibly vibrant hues brought to us by the franchise.
Although Barbiecore welcomes all vibrant and blindingly popping hues of color, at its heart the entire fashion trend is centered on the signature pink color featured in Barbie.
From latex dresses to fit-and-flares, Barbiecore is home to everything 80s and has brought that era of vintage fashion back into the spotlight.
Many celebrities have been seen in Barbiecore clothing, clad in hot pink latex dresses and three-piece suits that are covered with different accessories, mainly the trademark sparkles that are a staple of the franchise.
To fit with the playful, bright tone set by the bright, pink hues, many celebrities have been very creative with their shoe, wearing 80s inspired jelly block heels and incredibly high pumps to go with the Barbie inspired dresses.
To stay faithful to the times, holographic accessories have emerged again in fashion, with many celebrities wearing see-through hairclips and fluorescent accessories that complete vintage pink barbie vibes.
Come On Barbie Lets Go Party: Celebrities Spotted in Barbiecore
1. Emma Chamberlain
Australia’s sweetheart, Emma Chamberlain was recently seen embracing the Barbiecore trend in her photoshoot for Vogue Australia. She wore Valentino in the shoot posted the cover photo on Instagram expressing what an honor it had been to be featured for Vogue Australia.
True to the trend, she was wearing a bring pink skirt outfit to express her love for the iconic franchise and the Barbiecore trend as well.
2. Zendaya
All eyes were on Zendaya at the Paris fashion show week, as she showed up in a fine tailored Barbiecore which had floral details on them.
The hot pink suit and accompanying appliqué captivated everyone at the designer’s fashion week show, with the cameras and other celebrities in awe of suit.
3. Lizzo
We cannot mention celebrities in Barbiecore without talking about Lizzo and her absolutely slaying the Barbiecore trend. She went all-in, with the cute pink mini-dress with the matching gloves. Not to mention the pony that made her look like a real-life barbie doll.
Final Words
Ever since the first Barbie doll launched in 1959, it has evolved to be something that exceeds just being a toy. It has become an outlet for helping children rise above the stereotypes and this profound purpose is the reason why Barbie has become such an icon.
From the first black Barbie doll released in 1969, to the ken doll with Vitiligo that was introduced as part of the doll’s inclusive line 2020. Barbiecore stays true to this message, helping people express themselves through their color.
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