Proven Strategies to Boost Your Brand Awareness through Social Media Marketing

SOCIAL MEDIA MARKETING - BRAND AWARENESS - BUSINESS MARKETING Published On: May 29, 2023

Social media marketing is one of the quickest and most efficient ways to introduce your company to the public. For your brand to exist in a cutthroat industry, people must be aware of it. An all-encompassing inbound demand strategy must include social media marketing. You may use it to involve your audience, improve brand awareness, and give your business a personality. It is preferable if more people are aware of your brand.

Why should you use Social Media Marketing?

More than 53% of the world’s population (over 4.4 billion people) uses social media, and an average user surfs through over 6 different social media platforms every month. These stunning figures certainly open an opportunity for new brands and businesses to reach their target audience in a better and faster way. Additionally, social media offers a special opportunity to interact directly with your clients. It is a cost-effective way of introducing your brand to the ideal audience with minimum effort and waiting.

Social Media Marketing Strategies:

The goal is to be seen by the right audience in this teeming world of social media. Here, we will discuss proven social media marketing strategies to boost your brand’s awareness.

1. Platform matters:

There are many social media platforms for your marketing campaigns, but you must be picky in choosing the right ones. You should not be wasting your time managing those social media platforms that are hardly used by your target audience. In this scenario, more doesn’t mean better.

The type of your brand also matters in choosing platforms for your social media marketing. For example, for fashion brands, Pinterest is the right choice, for B2B businesses, try LinkedIn. Twitter is great for customer service, real-time updates, and reviews. Instagram is ideal for visually-oriented brands, fashion, lifestyle, and food businesses. The average Instagram business account gains 0.98% followers each month.

To manage your workload, choose one or two platforms in the beginning, then scale up as you get more brand exposure.

2. Create quality content:

Social media marketing is all about engaging the audience with high-quality content. The audience lingers at authentic and never-seen-before content. Your authenticity and creativity can make you stand out among your competitors. The content must be specific to your platform, like character lengths, image size, or most visited hours at a channel. Create exciting content that makes your audience want to come back to your brand site. Curating quality content will assist your social media management to boost brand awareness.

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3. Be regular and consistent:

You need to post on your social media accounts regularly. Any inconsistency at your end might kill your social media marketing campaign. When you are absent or inactive on your social media accounts, your followers might forget about you and consider doing business with your competitors.

To regularly post on your social media, you can use scheduling apps that remind you to post or automatically post new content after desired time intervals. These apps help you post at peak times, when most of your followers are active, to ensure maximum engagement and improve your brand awareness by social media.

4. Collaborate with influencers:

You can boost your social media brand awareness by collaborating with influencers. Influencers are those people or groups on social media who are followed by thousands of people and can promote a business, brand, or product.

Instagram is the most effective place to consider influencer collaboration for marketing. It has been voted by 79% of influencers as the best platform to promote your brand or product. These people will influence their followers to check out your brand or do business with you. A recommendation from a favourite influencer can go a long way, as 61% of people trust recommendations they get from influencers.

5. Effective coupon marketing:

If executed correctly, coupon marketing can go a long way in improving your brand exposure and creating social media awareness. By offering coupons on social media accounts, you may reach a larger audience and encourage people to engage with your company. Posts with coupons are more likely to be liked, shared, followed, and commented on, which increases the exposure and reach of your business. This is the reason behind the coupons websites like ClothingRIC have a successful affiliate business.

On social media, coupons have the potential to become viral. 97% of people agreed that they are more inclined to share appealing discount offers with their friends and followers when they come across them, boosting brand awareness.

6. Try paid distribution:

In social media management, it is very unlikely that all your posts reach the target audience without any assistance. By using paid distribution for your social media marketing, you can direct your posts and offers right to your target audience by their job function, job title, group, business, or even skill set. More importantly, paid distribution doesn't always result in conversions. The main advantage of this approach is that it ensures that the appropriate audience sees your information.

7. Develop your brand’s voice:

Social media marketing aims to give your business a personality or identity so that people can recognize it. Creating your brand’s voice or persona helps you achieve it. A brand persona may be extremely important in social media marketing by giving your target audience a human-like personality and voice. It establishes the tone, vocabulary, and communication style that are consistent with your brand values and appealing to your target market.

8. Encourage sharing your content:

The absolute power of social media marketing lies in the ability to share content. When your followers share your content, not only do you reach the immediate audience, you reach the whole network of those followers. This doesn’t only boost your brand exposure but also gives a trusted recommendation by a friend, colleague, or acquaintance to do business with you. That’s why you must encourage your followers to share your content.

Conclusion:

In conclusion, social media marketing has evolved into a vital tool for companies, allowing them to interact with, engage, and develop bonds with their target market, eventually promoting brand exposure, expansion, and success.

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