Naketano made quite some headlines in Germany this year, when their new line came out. There was nothing wrong with the line itself, in fact it was quite awesome. However, the names of the items caused quite a stir with some critics calling their agenda sexist while some implying that it was simply a marketing stint.
The names both in Deutsch and English can come across as offensive. The brand on its part thinks it is artistic freedom. Their tag line too represents this idea: A Brave New Word. The brand that emerged from a town called Essen rarely responds to press inquiries. It is holistically hipster in the sense that their products carry the essence of not giving a crap and has a flagship retail location at Alfredstr. 57-65 D-45130 Essen.
Name criticism apart, their creations are downright amazing. Designed for the frigid cold of Europe, almost all of their products are perfect for fall. What is even better is that these often derogatory named products are quite reasonably priced and with Naketano gutschein you could buy your whole winter wardrobe in one place.
Check out some of their irresistibly cool products:
This is the trendiest jacket to have in 2017. The padded jacket has a warm and hip fur lining on the zipper and hood. With lots of pockets, this is definitely something to wear at an Arcade Fire or The Lumineers concert.
Not all of their product names are controversial, some are actually inspiring. This hooded jacket with over sized buttons is available in several dark colors. The owl emblem on the sleeve with the brand’s logo looks super cool.
These sweat joggers are very popular this fall season. You can pair it with a light colored shawl neck hoodie or just wear it with a sweatshirt.
This hoodie has a shawl collar and is available in myriads of colors including black, indigo blue, grey and stone grey. It is a mélange of cotton and polyester perfect for the fall season.
This is not your run of the mill casual clothing brand, this is a company with a voice and a strong message. Whether critics like the names or not, one thing is clear that it does not affect their vision. They have some very strong pieces that are not just functional for the weather but also make a statement. Using coupon codes, you can get some price off too. So what are you waiting for?Let your inner hipster out!
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